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Keeping Score: Mental Accounting

Put yourself in this scenario: You’re planning to go to a show tonight. A ticket costs $150, which you’ve already purchased the day before. When you arrive at the show this evening, you realize you left your ticket at home on the table. You don’t have enough time to go home and get it. Do you purchase another $150 ticket […]

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mental accounting vintage calculator
by Michael Callahan|  April 18, 2017April 18, 2017

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